I’m a beauty writer and skincare fanatic – the bestselling brand that’s my favourite and here’s why you should invest
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ACHIEVING a healthy complexion doesn't always mean you have to shell out on pricey skincare. I adore wallet-friendly brands like CeraVe and La Roche Posay for their simple, no-nonsense formulas. But there is one luxury brand that I am a total sucker for: Medik8.
I still remember the first time I ever tried Medik8. My product of choice was the brand's cult Vitamin C serum and - as a religious user of budget serums - I thought there was no way that a £39 serum was going to be worth the price tag. But how wrong I was.
I'm not sure if it was the lightweight, fast-absorbing formula, or instantly brightening results that did it for me, but after that first use, I was hooked. Since then, I've tried almost everything the brand sells, and have (almost) always been impressed, thanks to Medik8's innovative, elegant formulas, which deserve their admittedly hefty RRPs.
And, as shoppers continue to race to pop products into their baskets, it seems I'm not alone in my adoration for Medik8. Last year, one in seven orders on beauty retailer Face the Future were Medik8 products, making it the website's bestselling brand for cleansers and serums, with over 6,000 and 3,000 units sold, respectively.
Founded on a unique CSA principle - which involves using vitamin C and SPF in the morning, followed by a vitamin A (AKA retinoid) at night - Medik8 products are developed in the UK and the brand is a certified B-Corp. Here are my top picks... Medik8 Total Moisture Daily Facial Cream, £45.