Indeed, Gen Z have embraced fur more wholeheartedly than other generations for a specific reason — it can be argued vintage fur is entirely sustainable, while the majority of faux fur alternatives are not, due to the plastic content.
At the cinema, Angelina Jolie’s turn as the glamorous opera diva Maria Callas has her shrouded in fur, while Oscars front-runner Anora even has a quip in it about the eponymous lead’s coat being “sable, not mink” — a fact that was as true in real life as in fiction, with the costume designer choosing to use vintage fur rather than faux for realism.
In the space of less than a week in late January, model Kendall Jenner was photographed wearing a plethora of fur looks, mostly vintage, including a fox fur coat from Nicolas Ghesquière-era Balenciaga and a cropped fur-lined jacket from Tom Ford’s 1996 Gucci collection with matching skirt.
Pip Chawner, whose brand Philippa London repurposes vintage fur, believes the perceived glamour of wearing fur is a major reason behind its popularity.
As faux furs — most of which are made from petroleum-based synthetic materials that aren’t biodegradable, and destined for decades in landfill — become an increasingly serious faux pas among a new, eco-conscious generation, fashion’s dirty secret appears to be: real fur is back in vogue.
.jpg?crop=4:5,smart&quality=75&auto=webp&width=960)
