Forever 21 shoppers reveal how they knew the store was going downhill amid closings

Forever 21 shoppers reveal how they knew the store was going downhill amid closings
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Forever 21 shoppers reveal how they knew the store was going downhill amid closings
Published: Feb, 20 2025 22:18

Summary at a Glance

'This is going to impact so many 40 year old Moms that believe they’ve still "got it,"' a commenter joked.

Despite popular collaborations with throwback brands like Juicy Couture (left) and Hello Kitty (right) and collaborations with influencers, it couldn't find its previous foothold.

After Forever 21 revealed it's shutting its doors, former shoppers and employees flocked to social media to reveal how they knew the store was going downhill years ago.

At its peak in 2015, Forever 21 was worth $6 billion and had struck deals with celebrities including Kendall and Kylie Jenner (pictured above in 2011).

At its peak in 2015, Forever 21 was worth $6 billion and had struck deals with celebrities including Kendall and Kylie Jenner.

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