Galaxy AI is at the core of the Samsung Galaxy S25 - here are the 5 best new features
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It's all about AI. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Samsung just unveiled the new Galaxy S25 lineup of flagship smartphones at its Galaxy Unpacked event and AI is at the heart of the experience.
![[Samsung Galaxy S25 showing Now Briefing saying Have a good day]](https://cdn.mos.cms.futurecdn.net/NfCrrr364x6ud7EdWyejxC-320-80.jpg)
The Samsung Galaxy S25, Samsung Galaxy S25+, and Samsung Galaxy S25 Ultra all have new AI capabilities thanks to a mix of Galaxy AI and Google Gemini, and Samsung is calling the lineup a “true AI companion with the most natural and context-aware mobile experiences ever created.”.
![[Samsung Galaxy S25 Plus right next to Galaxy S25 left]](https://cdn.mos.cms.futurecdn.net/Am4pVczhVzSRTyuMJn3LLP-320-80.jpg)
The Galaxy S25 series introduces multimodal AI agents which the company hopes will “change the way users interact with their phone – and with their world.”. Here are the five best AI features built into Samsung’s new smartphones, and how they might genuinely change the way you interact with your most-used device.
![[Gemini on Samsung Galaxy S25]](https://cdn.mos.cms.futurecdn.net/V4Vzw5ZKi27JrZXRuwfsAN-320-80.jpg)
The first new Galaxy AI feature you’ll notice on the S25 lineup of devices is what Samsung is calling Now Brief. It’s a highly customizable morning, afternoon, and evening briefing powered by Samsung’s Personal Data Engine which powers personalized AI features by “safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns.” Samsung wants you to think of the Personal Data Engine as your own personal LLM, and Now Brief is where you’ll notice it first.
![[John-Anthony Disotto]](https://vanilla.futurecdn.net/cyclingnews/media/img/missing-image.svg)
Now Brief will give you suggestions via Now Bar on the S25’s lock screen such as when coupons are going to expire, your appointments for the day, and when you need to leave to get home in time for the Buffalo Bills game. Now Brief will learn with time as you use your S25 device and will keep all personalized data private and secured by Knox Vault. Samsung says this protected AI experience is unique to Galaxy, and Now Brief is a major leap in making Samsung’s vision of an AI companion a reality.
