Hands on: I tried the new Galaxy AI features in the S25 Ultra, and here’s what I thought
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Now Brief could be the best new AI feature of 2025. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Samsung’s new S25 smartphones have just been revealed at its January 2025 Galaxy Unpacked Event, but that’s not all that it showcased: it also gave us a taste of the AI-powered tools that are set to launch alongside the new devices – and I’ve had the chance to try them out.
![[Galaxy Unpacked 2025]](https://cdn.mos.cms.futurecdn.net/idSK7VjVqVqEHU3vg2NjuQ-320-80.png)
The star of the show was Now Brief, a feature teased ahead of the event which sees your phone offer you personalized daily briefs based on your personal schedule and habits. Taking cues from your connected email, calendar, wallet, accessories (such as a Galaxy Ring or Galaxy Watch), and other Samsung devices (i.e. your Samsung TV), Now Brief promises to give you a quick rundown of the day ahead – such as reminding you to prepare for your trip in a few days, to take it easy because you didn’t sleep well the night before, and that you have a coupon expiring today. Throughout the day the Now Brief will shift to suit your preferences and help you achieve your targets – for example in the afternoon you’ll get a reminder to get your steps in if you’re short of your health goals for the day, with tips on how to up your count.
![[Galaxy Unpacked 2025]](https://cdn.mos.cms.futurecdn.net/xaubp8u7PRsESr8kqMvLwQ-320-80.png)
Samsung says Now Brief will learn to understand you via its 'Personal Data Engine'. It’ll learn what tips it should prioritize and which elements it doesn’t need to include as those aspects of your brief aren’t relevant. Most interestingly it seems like Samsung is learning heavily into its internet of things connected devices – with its presentation focusing on the improved integrations you’ll unlock if you pair your new Samsung phone with other devices like a Samsung TV and Samsung smartwatch (a tactic Apple has been using for years to convince users to not only buy an iPhone but a whole Apple ecosystem).
![[Hamish Hector]](https://vanilla.futurecdn.net/cyclingnews/media/img/missing-image.svg)
