Gen Z Aussie influencers and beauty brands called out for promoting 'scary' beauty trend
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Gen Z Aussie influencers are leading the charge on TikTok's 'triangle tan lines' trend, with Millennial beauty experts worried that an entire generation has missed the skin cancer memo. Style-ish podcast hosts Maddison Sullivan-Thorpe and Anika Joshi-Smith said they hope sun baking will be 'out' as a trend in 2025.
![[Across TikTok and Instagram, influencers are showing off their deep tan lines and encouraging people to download UV index apps to maximise their 'tanning routines']](https://i.dailymail.co.uk/1s/2025/01/10/00/93935831-14268585-Across_TikTok_and_Instagram_influencers_are_showing_off_their_de-a-6_1736468236122.jpg)
'There's a very scary return to tanning culture which is really being led by Gen Z,' Maddison says in their first episode of the year. 'Which is really alarming because I think this age group wasn't privy to the marketing and campaigns that we saw as teenagers.'.
![[The hashtag #sunburnttanlines has more than 200 million views on TikTok]](https://i.dailymail.co.uk/1s/2025/01/09/23/93935835-14268585-image-a-3_1736463725203.jpg)
Across TikTok and Instagram, influencers are showing off their deep tan lines and encouraging people to download UV index apps to maximise their 'tanning routines'. The hashtag #sunburnttanlines has more than 200 million views on TikTok. Almost half of Gen Z Australians said they deliberately use less or no sunscreen when ‘working on their tans’ in a 2023 study by La Roche Posay.
![[Popular videos also encourage or show users to tan during high levels of ultraviolet radiation (UV), including clips titled, 'come and UV tan with me']](https://i.dailymail.co.uk/1s/2025/01/10/00/93935833-14268585-Popular_videos_also_encourage_or_show_users_to_tan_during_high_l-a-7_1736468236424.jpg)
Style-ish podcast hosts Maddison Sullivan-Thorpe and Anika Joshi-Smith said they hope sun baking will be 'out' as an influencer trend in 2025. Across TikTok and Instagram, influencers are showing off their deep tan lines and encouraging people to download UV index apps to maximise their 'tanning routines'.
![[Style-ish podcast co-host Joanna Flemming says Gen Z are getting their beauty advice from TikTok and haven't been exposed to the kind of TV ads about melanoma older generations saw]](https://i.dailymail.co.uk/1s/2025/01/10/00/93935825-14268585-Style_ish_podcast_co_host_Joanna_Flemming_says_Gen_Z_are_getting-a-9_1736468236626.jpg)
The hashtag #sunburnttanlines has more than 200 million views on TikTok. Triangle tan lines, made by the shape of a halter neck bikini top, are being hailed by thousands of social media users, who are mostly young women, as 'the ultimate summery accessory'.
