Gen Z discover Dostoevsky novella written in 1848 and dub it 'like Harry met Sally' - causing sales to surge to record high From Sarah J. Maas' A Court of Throne and Roses to Rebecca Yarros' Iron Flame - the books that go viral on TikTok are usually smutty, romantic and filled with dragons, fairies and a whole lot of longing.
Dostoevsky’s White Nights, has reached stratospheric heights after reaching the book loving corners of TikTok and Instagram.
Now, in an unlikely twist of fate, the latest literature to have won over Gen Z is the 19th century Russian novelist, Dostoevsky, who's 150-year old novels have been flying off the shelves thanks to social media traction.
But the latest literature to have won over Gen Z is the 19th century Russian novelist, Dostoevsky, who's 150-year old novels have been flying off the shelves thanks to social media traction.
The Penguin Classics little black book edition of Dostoevsky’s White Nights was the fourth most sold book in translation in the UK in 2024.
