Despite the issue causing contention on the political stage, Visit Greenland, the national tourism board, has admitted that the comments have put the island on the map for many Americans who may not have known about Greenland otherwise.
Both the airport operator and Visit Greenland says it hopes that the new airports, along with a collaborative effort to promote the unsung destination of picturesque volcanic scenery, fjords, valleys, and basalt mountains, will open Greenland up to the world.
Greenland targets tourism influx after Trump's takeover bid ‘The world’s eyes are on us’ says Greenland tourist board.
Hjörtur Smárason, the director of Visit Greenland, said in 2021 that “Greenland had so many unique experiences to offer tourists, and if we want more of them, then the message and knowledge must be spread even more than it is today.
Greenland hopes it can use some of the attention it has been getting for an influx of American tourists amid US President Donald Trump’s comments on wanting to take over the territory.