How Dragon’s Den reject turned investment snub into successful haircare brand stocked in Boots and making £6.5m revenue

How Dragon’s Den reject turned investment snub into successful haircare brand stocked in Boots and making £6.5m revenue

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Source: The Sun

Author: Josie O'Brien

Published: Feb, 02 2025 10:15

Summary at a Glance

How Dragon’s Den reject turned investment snub into successful haircare brand stocked in Boots and making £6.5m revenue A DRAGON’S Den reject has revealed her company is projected to generate £6.5 MILLION revenue this year.

After Lucie's rejection on Dragon’s Den in summer last year, Hair Syrup has gone from strength to strength.

BBC came knocking in early 2024 after noticing Lucie’s online success, and she presented to the dragons (the panel of investors on BBC’s Dragon’s Den) in July.

Lucie Macleod, 24, failed to secure £190,000 investment in exchange for a 3% equity stake in her TikTok-viral haircare company, Hair Syrup.

Dragons' Den has been on our screens since 2005 and sees entrepreneurs enter the Den to try and win investment for their businesses from the Dragons.

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