How Marks & Spencer shook off its granny pants image and got genuinely cool Whisper it… but you’re allowed to actually like the clothes in Marks and Sparks these days, even if you’re a millennial.
This was a truth universally acknowledged, as unshakeable as the fact that shopping in Topshop signified you were young and trendy (at least until you got home and realised that no attire in the world had the power to make you look like Kate Moss).
When I was growing up, my teenage brain associated Marks and Spencer with one thing and one thing only, thanks to Bridget Jones: giant pants.
The ultimate Noughties literary heroine immortalised in film never outright said her infamous “scary, stomach-holding-in pants very popular with grannies the world over” were from M&S, but I think it’s safe to say that we all just… assumed.
Yet it seems old dogs can learn new tricks – and the quintessentially British brand’s OAP image problem could finally be a thing of the past.
