Leonie Foster, Chief Operating Officer at Selfridges, said: 'We’re thrilled to be launching the new version of Selfridges Unlocked, a globally unique membership proposition that rewards customers the more they shop and spend time with us.
The loyalty scheme gives customers the chance to earn Selfridges 'Keys', which unlock VIP experiences at their stores in London, Manchester and Birmingham.
The loyalty scheme gives customers the chance to earn Selfridges 'Keys', which unlock VIP experiences at their stores in London , Manchester and Birmingham.
In 1964 shoppers in the China department of Selfridges store in Oxford Street, London, were in a retail frenzy on the first day of the store's June sale.
Selfridges was founded in 1908 by Harry Gordon Selfridge, who plunged £400,000 of his own money into opening a store in the then-unfashionable west end of Oxford Street.
