Fashion week is upon us in London next week, an event which high street brands like Next look to for inspiration – both for new designs and maybe even the models who wear them.
A study from the University of Bath released last year revealed that using more size-inclusive models would not only improve sales, but that customers would feel a greater sense of satisfaction, with returns of clothes also dropping.
It also should be pointed out that while Next does have skinny-looking models on its site, it also uses models of other sizes, including plus size.
The image in question shows a model wearing a pair of skin-tight denim leggings, with the ASA branding the image “irresponsible”.
And while brands are being caught out for models looking ‘too skinny’, would anyone dare say a plus-size model looks unhealthy and portrays the wrong message?.
