“It's supposed to be amazing for everything - it says the benefits [are] digestion and gut health, immune support, skin health, dissolves excess mucus, thyroid health, and it basically transformed my whole gut health.
And it's not just A-list celebs who are trying to get a bite of the beauty cherry - as Love Islanders such as Grace Jackson have cottoned onto what a money maker it can be, especially with their fan base being mostly Gen Z who are a driving force in the beauty industry, shaping trends and challenging traditional standards.
“This is not sponsored, it's not an ad, it's just something which has completely transformed my gut health, my skin, my overall health, my immune system, just everything about it, I just love.
In a clip from Grace’s YouTube that has since re-emerged online after she came second alongside Luca Bish, 25, in this year’s series of Love Island All Stars, the 26-year-old spilled the secret to her glass skin.
The All Stars runner-up also claimed: “It basically transformed my skin - my skin is 100 times better than it was before taking it.