I went to the UK’s biggest toy fair, the nostalgic and retro must-haves for kids that are making a comeback this year
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I spent hours playing with Care Bears and Sylvanian Family characters as a child, so it was amazing to see nostalgic and retro toys are making a comeback. I spent the day playing with the toys tipped to be the top 30 for kids out of 310 entries this year at The Toy Fair earlier this week.
Melissa Symonds, executive director of UK toys at Circana, said just 30% of the toy market's value comes from new products. She said a lot of growth is fuelled by the excitement of emerging brands but also the nostalgic appeal of relaunches and the "ongoing reinvention of beloved, established lines".
It's been 40 years since the first Sylvanian Families were released but they are still as popular as ever. The Skytop Fairy Castle, costing £59.99, is tipped to be a best-seller this year when it launches in July. While a £19.99 Care Bear aimed at eurodivergent children and adults and comes with a belly badge which is designed to reduce feelings of anxiety when stroked was also named as a top toy.
Care Bears first hit shops in 1983, and they were very popular in the 90s and noughties. The popular BuildaBear chain is also launching a Wordship Stuffing Station later this year. For £35.00 you can bring the experience of visiting a Build-A-Bear workshop into your own home.