'I would dread seeing my photo until £10 Boots anti-ageing serum boosted my confidence'
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Health and beauty retailer Boots has launched its final £10 Tuesday sale of 2024, and one deal sees shoppers snap up a wrinkle-busting serum that’s usually more than three times the price. The No7 Laboratories Line Correcting Booster Serum makes a regular appearance in the weekly deal and would usually set customers back £34.95.
Designed to minimise the appearance of fine lines and wrinkles, the anti-ageing serum launched in 2017 and has been among the brand’s most popular products ever since. Ahead of the launch, more than 17,500 people joined the waitlist, and it’s now sold more than 4 million worldwide.
The first launch from the skincare name’s laboratories range, it contains a powerful ingredient called Matrixyl 3000+, a strong peptide blend that enhances skin elasticity and bounce for a more youthful look. ‘Clinically proven to reduce the appearance of wrinkles by up to 5 years’ , it works to target six key areas, including the forehead, crow's feet, lips, between brows, under eyes and nasolabial folds, and is said to be effective on ‘even the deepest, most stubborn lines and wrinkles’.
READ MORE: I asked 16 celebrities what their must-have beauty product is and this is what they told me. READ MORE: Best No7 makeup and skincare products to buy from Boots according to beauty writers. One person who has seen impressive results after using the confidence-boosting serum for months is our content editor, Rachel Sloper. She said: “Since discovering the No7 Laboratories Line Correcting Booster Serum one fateful £10 Tuesday, my confidence has increased no-end. I would dread seeing pictures from days out, only for my eyes to be drawn straight to my prominent forehead lines. Claiming to be "clinically proven to reduce the appearance of wrinkles by up to five years", I was skeptical to say the least.
