Influencer Matilda Djerf speaks out after being accused of ‘psychological terror’ at clothing company
Influencer Matilda Djerf speaks out after being accused of ‘psychological terror’ at clothing company
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‘I failed to be the leader and colleague I wish to be,’ Djerf wrote in a statement shared on Instagram. “Over the past few days, I’ve been quiet on social media,” the fashion influencer wrote. “My highest priority has been to meet with the Djerf Avenue team and speak to them. I am fully aware that my words here are not an answer or a solution, but for me it’s important to write this directly to you.”.
Acknowledging her shortcomings, Djerf admitted to feeling unprepared for the rapid growth of her company. “When I started Djerf Avenue, I never expected that the company would be what it is today… I wasn’t ready. I had never led a team prior to this, I had never built a company prior to this, and under a lot of stress, high tempo, and naivety, I failed to be the leader and colleague I wish to be. And for that, I am so, so sorry.”.
Djerf emphasized her commitment to personal and professional growth, stating, “I wish my growth happened faster. I want to underline that I’m extremely committed to getting it right and to continuing growing.”. Concluding her statement, Djerf pledged to prioritize growth and accountability moving forward. “I’m committed and want to focus my all on becoming the best leader and colleague I can be. I’ll keep learning and working to ensure Djerf Avenue is a safe, inclusive space for everyone. I want to end by saying thank you to all of you who’ve had honest and transparent conversations with me over the past few days.”.
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