While Kanye West’s bizarre Super Bowl ad is still in the headlines and amidst the Yeezy chaos, another company is sparking huge controversy for its Super Bowl ad.
The ad was for the company Hims & Hers, a telehealth company, and had all the markers of any basic attention-grabby commercial: fast, dynamic cuts of words in press clippings and a barrage of random stock visuals, overlaid with the song, This is America by Childish Gambino.
The Partnership for Safe Medicines (PSM) also shed light on the same lack of transparency in their own letter to the FDA, stating: “as a knockoff copy of a prescription drug, the commercial for this product should comply with FDA prescription drug ad rules.”.
Senators sent a letter to the head of the FDA asking for the ad to be blocked because it “risks misleading patients.” The Senators called out the advertisement for not disclosing any risk, side-effect or safety information that is required of pharmaceutical advertisements in America.
The ad calls out obesity as “America’s deadliest epidemic” with stark figures about obesity and the money-driven weight-loss industry in America, a system built to keep us “sick and stuck.”.
