I've found a sweet perfume for Valentine's Day that has already earned me heaps of compliments
I've found a sweet perfume for Valentine's Day that has already earned me heaps of compliments
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If you're anything like me, the world of perfume feels increasingly overwhelming with a wealth of brands vying for attention. But one name I keep returning to is Phlur, the niche fragrance label that's been shaking up the industry. Known for its playful, sensual scents, Phlur has earned a reputation for creating modern, expressive, and utterly irresistible fragrances. The latest addition to its collection is Golden Rule (£99) — a 'bold and confident scent' blending mandarin, pink pepper, vanilla, coconut milk and orange flowers.
On first spritz, it's sweet and inviting, but as it settles, the fragrance deepens into something sultry and more seductive. It feels like the perfect date-night perfume, especially with Valentine's Day just around the corner. READ MORE: Anti-ageing serum that shoppers say ‘really works on turkey necks and jowls’ now reducedREAD MORE: We found where to shop Maura Higgins’ 'stunning sold-out leopard print bodysuit for less.
While Golden Rule delivers on sweetness and sophistication and got me compliments as soon as I wore it, the scent faded after a couple of hours. For that reason, I'd advise snagging the 9.5ml travel-size version (£29) if you love to keep a fragrance on hand for quick top-ups throughout the day.
On to the presentation — for many of us, the design of a perfume bottle is almost as important as the scent itself. It's what we proudly display on our dressing tables, after all. Phlur's Golden Rule features a gold, glossy, and glam aesthetic, which perfectly mirrors the fragrance's boldness. That said, it's not a design that will appeal to everyone.
