Kendrick Lamar teases theme behind his Super Bowl halftime show The Grammy and Pulitzer-winning rapper says ‘storytelling’ will be at the heart of his performance.
Kendrick Lamar has hinted at his plans for this Sunday’s Super Bowl halftime show, saying he hopes to make the audience “think a little.”.
I've always had a passion about bringing that on whatever stage I'm on, you know, whether it's a world tour or whether it was 500 people at Key Club, I've always had a form of that.
Lamar previously performed at the event in 2022 when he came out as a guest performer as Dr Dre headlined, along with Snoop Dogg, Eminem and Mary J Blige.
At the press conference, Lamar revealed he hasn’t had time to reflect with SZA about the significance of them performing together on the biggest stage in American sport.