Lindt’s TikTok viral ‘Dubai-style chocolate bar’ finally arrives in UK after chocoholics queue hours to buy new flavour

Share:
Lindt’s TikTok viral ‘Dubai-style chocolate bar’ finally arrives in UK after chocoholics queue hours to buy new flavour
Author: James Evenden
Published: Dec, 19 2024 21:05

CHOCOLATE fans have travelled across the world and queued for hours as it arrives in the UK - following a viral craze that drew millions. Lindt's "Dubai Style" flavour garnered over 90 million views on TikTok and has led to 10-hour queues to get a taste of it.

 [It features a crunchy pistachio mixture topped with crunchy Kadayif pastry]
Image Credit: The Sun [It features a crunchy pistachio mixture topped with crunchy Kadayif pastry]

The bar, which was released in the UK yesterday in limited supply, features a crunchy pistachio mixture topped with crunchy Kadayif pastry. The Swiss chocolatier has brought a twist on the flavour that has previously gone viral on TikTok. The first recipe for Dubai chocolate was created back in 2021 by Sarah Hamouda of FIX Dessert Chocolatier.

 [Just one of the 145g bars will set you back £10 in-store]
Image Credit: The Sun [Just one of the 145g bars will set you back £10 in-store]

But the popularity of the chocolate flavour has only recently taken off after going viral on platforms including TikTok thanks to influencers like Maria Vehera. Videos showing people biting into the bizarre-looking treat drew mass amounts of attention, and now Lidnt is taking advantage of it.

 [In Stuttgart, people line up for hours to taste the new chocolate bar]
Image Credit: The Sun [In Stuttgart, people line up for hours to taste the new chocolate bar]

Stefan Bruderer, Master Chocolatier at Lindt & Sprüngli said: " We're always tapped into consumer trends. "After we saw how well the Dubai chocolate craze went down on social media, we knew we had to get involved and put our very own twist on it.". UK chocoholics will have to visit one of the select stores this new bar has popped up in.

 [Dubai-style chocolate was created in 2021 by British-Egyptian entrepreneur Sarah Hamouda]
Image Credit: The Sun [Dubai-style chocolate was created in 2021 by British-Egyptian entrepreneur Sarah Hamouda]

It won't come cheap either - a 145g bar costs £10 in-store. Newfoodspotteruk on Instagram explained to followers they travelled over an hour and a half to Cheshire Oaks to get one of the Lindt chocolate bars saying: "It was worth it". The treats have already been making waves in different parts of the world.

 [Leon Faehnle was the first customer after a ten-hour wait who could buy one of 100 Dubai Chocolate bars in a branch of chocolate producer Lindt in Stuttgart]
Image Credit: The Sun [Leon Faehnle was the first customer after a ten-hour wait who could buy one of 100 Dubai Chocolate bars in a branch of chocolate producer Lindt in Stuttgart]

Share:

More for You

Top Followed