Lindt’s TikTok viral ‘Dubai-style chocolate bar’ finally arrives in UK after chocoholics queue hours to buy new flavour
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CHOCOLATE fans have travelled across the world and queued for hours as it arrives in the UK - following a viral craze that drew millions. Lindt's "Dubai Style" flavour garnered over 90 million views on TikTok and has led to 10-hour queues to get a taste of it.
The bar, which was released in the UK yesterday in limited supply, features a crunchy pistachio mixture topped with crunchy Kadayif pastry. The Swiss chocolatier has brought a twist on the flavour that has previously gone viral on TikTok. The first recipe for Dubai chocolate was created back in 2021 by Sarah Hamouda of FIX Dessert Chocolatier.
But the popularity of the chocolate flavour has only recently taken off after going viral on platforms including TikTok thanks to influencers like Maria Vehera. Videos showing people biting into the bizarre-looking treat drew mass amounts of attention, and now Lidnt is taking advantage of it.
Stefan Bruderer, Master Chocolatier at Lindt & Sprüngli said: " We're always tapped into consumer trends. "After we saw how well the Dubai chocolate craze went down on social media, we knew we had to get involved and put our very own twist on it.". UK chocoholics will have to visit one of the select stores this new bar has popped up in.
It won't come cheap either - a 145g bar costs £10 in-store. Newfoodspotteruk on Instagram explained to followers they travelled over an hour and a half to Cheshire Oaks to get one of the Lindt chocolate bars saying: "It was worth it". The treats have already been making waves in different parts of the world.