Lindt releases new chocolate flavour that people are travelling 4,000 miles to get their hands on
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Lindt have released a 'Dubai style' chocolate bar inspired by the viral treat people travelled across the world to get their hands on. The Swiss chocolatier has introduced a new treat in its UK stores today inspired by a pistachio and knafeh treat that racked up more than 90million views on TikTok.
Featuring a crunchy pistachio mixture topped with crunchy Kadayif pastry, the Dubai chocolate has been described by online users as a 'holy grail' treat and crowned by Deliveroo as the most trending dish globally last month. So it is no surprise that chocolate fans have been going nuts for Lindt's 'luxurious' interpretation of the viral flavour, hailing it a 'dream' and claiming 'it looks delicious'.
Stefan Bruderer, Master Chocolatier at Lindt & Sprüngli said: 'We're always tapped into consumer trends. 'After we saw how well the Dubai chocolate craze went down on social media, we knew we had to get involved and put our very own twist on it.'. Lindt's Dubai Style Chocolate is now available in select stores across the UK including Bicester Village, Leeds Trinity, McArthurGlen (Cheshire Oaks) and Bluewater, Dartford.
A mouthwatering 145g bar costs £10 in-store - although it is already being re-sold online for hundreds of pounds. Lindt has introduced a Dubai style chocolate bar inspired by the viral craze. The Swiss chocolatier's new product has been hailed as a 'dream' by online users.