If you’d like some further reading on this, drinks writer Rachel Hendry wrote a sparkling deep-dive on Babycham as a precautionary tale about heavily gendered marketing and the part it had to play in the drink falling out of favour with a 21st-century audience.
In 2021, some 70 years after its launch, the sons of the original Showering brothers bought back the brand from Accolade Wines, with the aspiration to “modernise” it to “new and familiar customers” (if they’re looking for a new Babycham girl, my DMs are open).
Originally named Champagne de la Poire, Babycham was created by the Showering cider family from pears they saw going to waste when they were buying from local apple orchards.
For those who didn’t live through its heyday, Babycham is a sparkling perry, which is like cider, except made from pears.
If you like the sweet, soft fruitiness of prosecco, for example, you’ll probably like Babycham.
