Londoners left in awe as striking images appear in night sky
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LONDONERS were left in awe as a series of striking images appeared in the night skies above Shoreditch in a breath-taking 50ft hologram display. The unexpected spectacle, which lasted for two mesmerising minutes, captivated onlookers and left them questioning what was unfolding before their eyes.
![[*** FREE FOR EDITORIAL USE ***<br />
65ft x 50ft visuals of a blue whale, northern lights, and football tricks are displayed in a hologram show over London's Shoreditch to tease the forthcoming Samsung's Galaxy Unpacked launch on Wednesday 22 January promoting its innovations in Galaxy AI. The display, which culminated in a series of lanterns, was designed to 'ignite imaginations' and symbolises 'the endless possibilities when art and technology combine'. Photo credit should read: Will Ireland/PinPep]](https://www.thesun.co.uk/wp-content/uploads/2025/01/PinPep_SamsungHologram_WI_002.jpg?strip=all&w=960)
65ft x 50ft visuals of a blue whale, northern lights, and football tricks are displayed in a hologram show over London's Shoreditch to tease the forthcoming Samsung's Galaxy Unpacked launch on Wednesday 22 January promoting its innovations in Galaxy AI. The display, which culminated in a series of lanterns, was designed to 'ignite imaginations' and symbolises 'the endless possibilities when art and technology combine'. Photo credit should read: Will Ireland/PinPep]
The display began with a cosmic blue glow that slowly blossomed into a constellation of eerie blue stars, which stopped those passing by in their tracks. The scene was narrated as though someone was requesting to view a series of vivid images and was revealed to be a stunt by Samsung as the tech giant teased its biggest launch to date.
![[*** FREE FOR EDITORIAL USE ***<br />
65ft x 50ft visuals of a blue whale, northern lights, and football tricks are displayed in a hologram show over London's Shoreditch to tease the forthcoming Samsung's Galaxy Unpacked launch on Wednesday 22 January promoting its innovations in Galaxy AI. The display, which culminated in a series of lanterns, was designed to 'ignite imaginations' and symbolises 'the endless possibilities when art and technology combine'. Photo credit should read: Will Ireland/PinPep]](https://www.thesun.co.uk/wp-content/uploads/2025/01/PinPep_SamsungHologram_WI_009.jpg?strip=all&w=960)
65ft x 50ft visuals of a blue whale, northern lights, and football tricks are displayed in a hologram show over London's Shoreditch to tease the forthcoming Samsung's Galaxy Unpacked launch on Wednesday 22 January promoting its innovations in Galaxy AI. The display, which culminated in a series of lanterns, was designed to 'ignite imaginations' and symbolises 'the endless possibilities when art and technology combine'. Photo credit should read: Will Ireland/PinPep]
As the display progressed, the audience watched as a majestic blue whale gracefully glided through the night sky. Moments later, the whale was joined by a recreation of the northern lights and then succeeded by an explosion of blooming flowers with their colours illuminating the dark skies.
![[*** FREE FOR EDITORIAL USE ***<br />
65ft x 50ft visuals of a blue whale, northern lights, and football tricks are displayed in a hologram show over London's Shoreditch to tease the forthcoming Samsung's Galaxy Unpacked launch on Wednesday 22 January promoting its innovations in Galaxy AI. The display, which culminated in a series of lanterns, was designed to 'ignite imaginations' and symbolises 'the endless possibilities when art and technology combine'. Photo credit should read: Will Ireland/PinPep]](https://www.thesun.co.uk/wp-content/uploads/2025/01/PinPep_SamsungHologram_WI_012.jpg?strip=all&w=960)
65ft x 50ft visuals of a blue whale, northern lights, and football tricks are displayed in a hologram show over London's Shoreditch to tease the forthcoming Samsung's Galaxy Unpacked launch on Wednesday 22 January promoting its innovations in Galaxy AI. The display, which culminated in a series of lanterns, was designed to 'ignite imaginations' and symbolises 'the endless possibilities when art and technology combine'. Photo credit should read: Will Ireland/PinPep]
The energy of the display then shifted, building excitement as the shape of a football came into view. This dramatic transformation culminated in a thrilling sequence where the football 'electrified' the air with the imagery of a winning goal celebration.
![[*** FREE FOR EDITORIAL USE ***<br />
65ft x 50ft visuals of a blue whale, northern lights, and football tricks are displayed in a hologram show over London's Shoreditch to tease the forthcoming Samsung's Galaxy Unpacked launch on Wednesday 22 January promoting its innovations in Galaxy AI. The display, which culminated in a series of lanterns, was designed to 'ignite imaginations' and symbolises 'the endless possibilities when art and technology combine'. Photo credit should read: Will Ireland/PinPep]](https://www.thesun.co.uk/wp-content/uploads/2025/01/PinPep_SamsungHologram_WI_015.jpg?strip=all&w=960)
65ft x 50ft visuals of a blue whale, northern lights, and football tricks are displayed in a hologram show over London's Shoreditch to tease the forthcoming Samsung's Galaxy Unpacked launch on Wednesday 22 January promoting its innovations in Galaxy AI. The display, which culminated in a series of lanterns, was designed to 'ignite imaginations' and symbolises 'the endless possibilities when art and technology combine'. Photo credit should read: Will Ireland/PinPep]
Closing the spectacle was a series of lanterns emanating a warming glow in the cold winter skies, which were made possible through state-of-the-art hologram technology. Annika Bizon, director of mobile experience at Samsung, which used the stunt to officially invite the public to tune into its Unpacked launch event, explained: “This spectacle was designed to ignite imaginations and hint at the ground-breaking advancements we’ll be unveiling at Galaxy Unpacked next week.
![[*** FREE FOR EDITORIAL USE ***<br />
65ft x 50ft visuals of a blue whale, northern lights, and football tricks are displayed in a hologram show over London's Shoreditch to tease the forthcoming Samsung's Galaxy Unpacked launch on Wednesday 22 January promoting its innovations in Galaxy AI. The display, which culminated in a series of lanterns, was designed to 'ignite imaginations' and symbolises 'the endless possibilities when art and technology combine'. Photo credit should read: Will Ireland/PinPep]](https://www.thesun.co.uk/wp-content/uploads/2025/01/PinPep_SamsungHologram_WI_002_508be3.jpg?strip=all&w=960)
65ft x 50ft visuals of a blue whale, northern lights, and football tricks are displayed in a hologram show over London's Shoreditch to tease the forthcoming Samsung's Galaxy Unpacked launch on Wednesday 22 January promoting its innovations in Galaxy AI. The display, which culminated in a series of lanterns, was designed to 'ignite imaginations' and symbolises 'the endless possibilities when art and technology combine'. Photo credit should read: Will Ireland/PinPep]
