Matilda Djerf faces backlash over 'disrespectful' Instagram post as she makes comeback after inflicting 'psychological terror' on employees Matilda Djerf has been slammed over a 'disrespectful' Instagram post after being accused of inflicting 'psychological terror' on employees.
11 current and former Djerf Avenue employees revealed the stressful work environment left them with sleep issues while others said they even sought psychological help.
The influencer, 27, from Boras, Sweden, founded the clothing company Djerf Avenue, which made $35m in revenue last year, with her long-term boyfriend Rasmus Johansson in 2019.
Five days after the investigation was published, the influencer, who has lost 200,000 followers as a result, posted a grovelling apology online - where she insisted she was 'genuinely sorry' and said she had been under a 'lot of stress'.
