Meghan rebrands...again: Duchess changes name of 'American Riviera Orchard' to 'As Ever' just weeks before Netflix show as she promises Tig-inspired 'new chapter' featuring 'food, gardening and JAM'(and takes subtle swipe at royals)

Meghan rebrands...again: Duchess changes name of 'American Riviera Orchard' to 'As Ever' just weeks before Netflix show as she promises Tig-inspired 'new chapter' featuring 'food, gardening and JAM'(and takes subtle swipe at royals)

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Meghan rebrands...again: Duchess changes name of 'American Riviera Orchard' to 'As Ever' just weeks before Netflix show as she promises Tig-inspired 'new chapter' featuring 'food, gardening and JAM'(and takes subtle swipe at royals)

Source: Mail Online

Published: Feb, 18 2025 07:22

Summary at a Glance

As Ever was launched in a close-up Instagram video where Meghan gave a nod to the trademark row that saw her American Riviera Orchard application refused by the US trademark office.

Meghan Markle has revealed her rebrand of American Riviera Orchard in an 11th hour Instagram announcement filmed with Prince Harry's help that appears to include a subtle dig at the Royal Family.

Meghan Markle appeared to launch her new website 'As Ever' ahead of her Netflix cookery show - before the page was mysteriously taken down.

Meghan has rebranded American Riviera Orchard as As Ever in an Instagram video filmed by Prince Harry.

Meghan previously announced the launch of American Riviera Orchard - but the brand has faced numerous setbacks, including trademark issues and has now been replaced.

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