The company, also named As Ever, shared a post on its Instagram page on Tuesday thanking customers for continuing to support them while also clarifying that they are not associated with the Duchess of Sussex’s new lifestyle brand.
“I want to say thank you to all the old friends who know and love our small family brand As Ever, and also say hi to all those that have just become aware we exist,” the company’s owner, Mark Kolski, wrote in the post’s caption.
Meghan was told she could not have exclusive rights to the name ‘American Riviera’ because it’s a commonly used place name to describe where she and Harry live in Santa Barbara.
The U.S. patent and trademark office also warned that the descriptions of the Duchess’s products fitted into multiple trademark categories, as “cocktail napkins” could be paper or textiles, and “cooking utensils” could be manual or electric.
Meghan announced that she was changing the name of her brand in a video shared on Instagram on Tuesday after running into difficulties with trademarking.
