Meghan says As Ever's products will include jam but added that it will be like The Tig and include 'cooking and crafting and gardening'.
Meghan Markle's youngest daughter Lilibet has made a rare sweet cameo - in her mother's newly launched lifestyle brand.
Meghan's brand launch comes just two weeks before the release of her Netflix show With Love, Meghan, after it was delayed from its original January launch date due to the LA Wildfires.
Meghan has rebranded American Riviera Orchard as As Ever in an Instagram video filmed by Prince Harry.
Labelled with Meghan's elegant calligraphy, topped with a delicate ribbon tied in a bow, was the embodiment of home-made elegance and gourmet luxury that she is desperate for her lifestyle brand to project] The shot is believed to have been taken during Meghan's original ARO promo a year ago.