National favourite Mr Kipling makes more than 200 million packs of sweet treats annually and last year almost half the country indulged in a product from the UK's No 1 cake brand.
Fuel10K has grown like Topsy since Premier acquired the business but its chocolate cereal is pick of the bunch – the UK's best-selling granola last year.
Premium options are proving popular as consumers respond to the cost-of-living crisis by indulging in affordable treats, such as Mr Kipling Signature Brownie Bites or Ambrosia Deluxe desserts.
Despite this portfolio of household staples, Premier Foods spent more than a decade struggling beneath a mountain of debt, onerous pension obligations and volatile sales.
New brands have been acquired as well, such as Fuel10K, which does not just tick the healthy box but also helps Premier extend its range into breakfast.
