Wouhra says there has been a growing trend since Covid for people to manage their money by buying smaller baskets more frequently, rather than doing a big weekly shop, and corner shops have benefited from this.
Wouhra says “the high street has been decimated” in recent years, and the government needs to take action to fill the empty shops that litter towns and cities, and help people get businesses off the ground.
But Wouhra says he wasn’t ready to hang up the reins yet, and the following year he bought back the wholesale arm of the business which he now runs as Lioncroft, with the support of his wife, Daali, his parents and younger brother.
Wouhra is CEO of Lioncroft Wholesale, one of the country’s biggest wholesalers, selling food and drinks products to over 10,000 businesses across the Midlands and further afield from its Birmingham and Wolverhampton depots.
Wouhra’s passion is helping these corner shops thrive in the face of tough competition – it’s in his bloodstream, he says, because of his background.
