Cartia Mallan, who is originally from Australia but now lives in London, took to Instagram on Wednesday with three images of the floor-length dress, which was designed by a brand called DI PETSA.
Influencer Cartia Mallan's latest Instagram post has gone viral for a rather unexpected reason.
A third rather blunt Instagram user wrote, 'it looks like your period has spread,' and a fourth declared it a 'period nightmare.'.
'This dress is incredible I feel like the period stain look is no accident and that makes it feel so feminine and powerful,' someone else commented.
One social media user described the floaty garment as a 'period nightmare' while others said it was 'beautiful' and 'stunning'.
