Speaking about the launch, which came just weeks after her five year relationship with Tommy Fury came to an end, she said: “When I became a mum, I changed a lot as a person and different things became important to me in terms of fashion, it was the right time to launch Maebe.
Fans rushed to purchase her Maebe brand when items went live at 7pm - and everything was gone in just ten minutes, apart from the plain white tee which sold out 14 minutes later.
Posting a story to her almost 1million followers on the Maebe page, the star said: ''To our Maebe Community... ''We wanted to update you ahead of what was supposed to be our tracksuit launch this evening.
The mega influencer, who launched Maebe - her quality range of staples including boxy jackets, adjustable-waist jeans and short-sleeve knit tops - last year, added that they weren't sure when the viral tracksuit range would finally be available.
The former Love Island legend, 25, took to Instagram to break the news of her Maebe brand account, which is sure to leave fans devastated across the world.
