The ultimate 'ins' and 'outs' list for 2025 as decided by world class trend trackers - and some of you won't like it
The ultimate 'ins' and 'outs' list for 2025 as decided by world class trend trackers - and some of you won't like it
Share:
One of the world's leading trend-tracking teams has revealed its definitive 'ins' and 'outs' list for 2025 - and it's bad news if you are a passionate Cool Cabana fan, wear bows or use 'demure' in your daily vocab. Founded by CEOs Matt Herbert and Connor Archbold in 2021, Tracksuit is an accessible brand-tracking tool that measures and communicates the value of brand-building and rising trends.
![[Jibbitz are a fun way for people to express their personality]](https://i.dailymail.co.uk/1s/2025/01/28/03/94582783-14331449-image-a-9_1738034848236.jpg)
Built from best-in-class methodology, the brand is trusted by brand marketing experts, CMOs and CSOs, to CEOs and CFOs and companies including Guzman y Gomez, Arnotts, and Darrell Lea. The team surveys thousands of people each week to track consumer awareness, consideration, usage, preference and perceptions - and now they've come up with the trends that will drive hype in 2025, and those that will be shown the door.
![[Beach cabanas and their much-needed shade have become increasingly popular on Aussie beaches. But it's time for the back and forth to end]](https://i.dailymail.co.uk/1s/2025/01/28/03/93945971-14331449-Beach_cabanas_and_their_much_needed_shade_have_become_increasing-a-1_1738034133859.jpg)
'When creating this list, we focused on what we think will shape engagement for the year ahead and spoiler - there's a heavy emphasis on meaningful experiences,' Elly Strang, Content and Communications Lead at Tracksuit, told FEMAIL. Card Games. As people search for meaningful and memorable IRL experiences, we're expecting to see more people choosing to pick up a pack of cards than their phone when hanging out with friends or family.
![[We saw many micro trends come and go in 2024, like cowboy hats, and the viral Skims dresses]](https://i.dailymail.co.uk/1s/2025/01/28/03/94582777-14331449-image-a-11_1738035037707.jpg)
Card games are becoming increasingly popular, with many ditching their phones for wholesome in-person experiences. IRL Experiences. People are going to opt for more meaningful in-person experiences, moving away from their screens this year. It's time to put down the phone and prioritise in-person connection.
