M&S accused of STEALING giant custard cream Easter egg design – after store fought Aldi over Colin the Caterpillar copy
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A SMALL chocolate business from Somerset claims M&S has ripped off its bestselling biscuit design with the supermarket’s newest viral hit. M&S triggered a storm of demand when it released its £13 Outrageously Chocolatey Custard Cream Biscuity Egg at the start of this year.
![[Flo Broughton claimed M&S ripped off her giant biscuit design]](https://www.thesun.co.uk/wp-content/uploads/2025/01/NINTCHDBPICT000961992507.jpg?strip=all&w=877)
It’s been flying off the shelves with influencers rushing to review the tasty treat. But Flo Broughton, founder of Somerset-based Choc on Choc, claims the supermarket has copied the £15 Giant Custard Cream chocolate which it has been selling since 2018.
![[Choc on Choc fans were fuming when they spotted the alleged similarities]](https://www.thesun.co.uk/wp-content/uploads/2025/01/4a67cd8d-5a71-47a9-a85c-7d425a31b6cd.jpg?strip=all&w=960)
Since Broughton first came up with a range of oversized biscuits made out of chocolate eight years ago, her company has become known for its giant bourbons, jammy dodgers and custard creams. But when M&S launched its lookalike treat, Choc on Choc fans unleashed an outburst of outrage on social media, claiming it was a rip-off.
![[M&S' £13 Outrageously Chocolatey Custard Cream Biscuity Egg]](https://www.thesun.co.uk/wp-content/uploads/2025/01/f1c0a4b2-0121-4000-af76-9df9a420c6b7.jpg?strip=all&w=896)
Hundreds of customers have tagged and liked posts flagging the similarity between M&S’s £13 biscuit-shaped chocolate treat and Choc on Choc’s, messaging the supermarket on Instagram. One said: “Oh dear M&S, not your finest hour,” said one. Another referenced M&S’s legal case against rival supermarket Aldi for copyright infringement of its Colin the Caterpillar cake, saying: “So M&S cry about a caterpillar then do this to a small business?”.
![[Customers accused the supermarket giant of stealing the idea]](https://www.thesun.co.uk/wp-content/uploads/2025/01/NINTCHDBPICT000961992506.jpg?strip=all&w=553)
Broughton, who started the artisan chocolate business with her father, Kerr Dunlop, around the family kitchen table in 2003, said she was shocked to see M&S’s product on sale - especially as it’s the second time she has accused the supermarket giant of design theft.
![[Flo's company has become known for its giant bourbons, jammy dodgers and custard creams]](https://www.thesun.co.uk/wp-content/uploads/2025/01/NINTCHDBPICT000961992487_65176f.jpg?strip=all&w=960)
