MSNBC gets its mojo back as ratings surge 61% since Trump's inauguration
MSNBC gets its mojo back as ratings surge 61% since Trump's inauguration
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Much of the recent ratings growth is thanks to Rachel Maddow returning full-time to weeknights. Last week, her show topped 2 million viewers for the first time since Trump’s election. The Resistance is turning their TV sets back on. After seeing its audience cut in half following Donald Trump’s victory as “exhausted” liberal viewers depressed over the election results tuned out, MSNBC has experienced a significant rebound since the president took office last week and could be on its way to regaining its pre-election ratings.
According to Nielsen, the left-leaning cable news network saw a 61 percent increase in weekday primetime viewership since Trump’s inauguration compared to the three weeks prior. During the week of Jan. 20-24, the network attracted 1.3 million total viewers a night versus the previous weeks’ primetime average of 799,000.
With Trump's chaotic “shock and awe” start to his administration — which has featured mass deportations, spending freezes, blanket pardons of insurrectionists, and efforts to upend the Constitution — MSNBC has gotten a major ratings boost from star anchor Rachel Maddow’s return to hosting her 9 p.m. show five nights a week.
Maddow, who pared back to just hosting on Monday nights when she signed a new contract in 2022, is currently scheduled to be on every weeknight through Trump’s first 100 days in office. During her first full week back, her program averaged 1.7 million viewers and topped 2 million on Wednesday – her largest audience since the election.
