Nearly half of Brits eat breakfast on the job – with a third holding meetings over the most important meal of the day
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NEARLY half of Brits now have a ‘working breakfast’ - with a third of these even holding meetings over the most important meal of the day. Research of 2,000 adults found 47 per cent devote a mere 10 minutes or less to the meal. Three quarters (76 per cent) multi-task during breakfast either with work, emails, scrolling social media feeds or sorting the kids out for school, with 12 per cent skipping it altogether.
![[Half of working Brits say they guzzle breakfast on the go]](https://www.thesun.co.uk/wp-content/uploads/2025/01/NINTCHDBPICT000962346311.jpg?strip=all&w=960)
And four in 10 grab breakfast on the go – with Gen Z the worst culprit for this, averaging three brisk brekkies a week. The research was commissioned by Kellogg’s as part of its ‘The Great British Breakfast Audit’ to mark the launch of a new campaign ‘See you in the morning’ featuring its iconic mascot, Cornelius the cockerel, which celebrates the unique ways everyone approaches mornings.
![[A third say they eat the most important meal of the day during morning meetings]](https://www.thesun.co.uk/wp-content/uploads/2025/01/man-eating-quick-breakfast-office-962346296_a5d393.jpg?strip=all&w=960)
It emerged 56 per cent eat breakfast alone, as 45 per cent of these find it difficult to sit down with their family because of their staggered starts. While 24 per cent eat the same breakfast every single day, with cereal (38 per cent) the most common choice, 18 per cent take toast and just seven per cent regularly have a full English breakfast.
To accompany their food, Northerners are more likely to have a cup of tea, while Southerners prefer coffee. The research also looked into morning routines, with 28 per cent hitting the snooze button two or more times every morning, rising to 60 per cent of those aged between 18 and 24.
