Diageo, the drink's London-based multi-national owner, revealed how Mexicans have a taste for Baileys as part of celebrations marking the 50th anniversary of the liqueur's creation in 1974.
More than seven million drinkers in the hot country enjoy the cosy festive beverage Think Baileys and an image of a cosy evening by the fire as winter rages outside is likely to come to mind.
They are snapping up bottles of the blend of Irish cream and distilled whiskey, making it the nation's most popular Christmas liqueur.
Latest sales figures reveal more than seven million Mexicans enjoy downing the festive beverage.
Paul Carton, the brand's global marketing director, said: 'Baileys is positioned as an adult treat and Latin American culture knows how to treat like no other, so it is no surprise that the region has embraced Baileys.'.
