Americans who followed news influencers during the presidential campaign were more likely to hear positive reports about Donald Trump than they were about Kamala Harris, a study has revealed.
Influencers reviewed by the Pew Research Center talked about Trump and Harris on social media about equally, but there were more posts about Trump and they tended to be more favorable.
As an example, twice as many total posts about Harris on the Elon Musk-owned X site were critical than they were positive, while the ratio for Trump was more evenly split, Pew said.
Pew said roughly 20% of Americans regularly get news from influencers — podcasters, commentators and the like — and about two-thirds said it helps them better understand things.
Pew analyzed more than 150,000 posts from about 500 influencers, defined as those who regularly comment on current events and have at least 100,000 followers on some combination of Facebook, Instagram, TikTok, X or YouTube.
