Nostalgic 90s cuddly toy sells for £420 after sparking intense eBay bidding war – do you have one hidden in your attic?

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Nostalgic 90s cuddly toy sells for £420 after sparking intense eBay bidding war – do you have one hidden in your attic?
Author: Hana Carter
Published: Jan, 17 2025 20:13

A RARE cuddly toy from a brand that soared to popularity in the nineties has sold for a whopping £420 on eBay. The Jellycat rabbit is one of the plushies produced in limited quantities - making it a 'rare' specimen. The Bashful Bunny Silver Birch in small sparked a bidding war due to its pristine condition.

 [Girl hugging stuffed animals.]
Image Credit: The Sun [Girl hugging stuffed animals.]

Jellycat first launched in 1987 and became known for making high-quality and super-soft toys for babies and kids. The bunny range was launched in 2007 and has been a hugely popular toy since then. The item description from the seller read: "Small Birch bunny, new with all tags, only displayed in glass cabinet.".

 [Jellycat Bashful Bunny plush toy sold for £420.]
Image Credit: The Sun [Jellycat Bashful Bunny plush toy sold for £420.]

It was listed as 'retired and a "special edition" on the selling site. Jellycat pieces normally range from around £25 to £40 - but this bunny has something special about it. The Birch Bashful Bunny has long, floppy ears and a cute peach-coloured nose.

 [Sad young girl hugging a stuffed animal.]
Image Credit: The Sun [Sad young girl hugging a stuffed animal.]

Fellow toy collectors have cottoned on to the trend and other Bashful Bunnies are being flogged on eBay. Another seller is currently hoping to sell their Birch Bunny for a staggering £958.80 or best offer. The teddy still has its tags and has been kept in mint condition.

 [Jellycat Bashful Bunny toy.]
Image Credit: The Sun [Jellycat Bashful Bunny toy.]

A 12 inch Bashful Walnut Bunny, which comes in dark brown and auburn, is also waiting for a new home for £420, plus £5 postage. As a rule of thumb, the rarer the toy, the higher its value. If you have the special edition toy in your cupboard it could get you a fair bit of cash.

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