Ultra-rare cuddly toy sells for £640 after sparking bidding war – do you have one stuffed in the back of your cupboard?

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Ultra-rare cuddly toy sells for £640 after sparking bidding war – do you have one stuffed in the back of your cupboard?
Author: Freya Parsons
Published: Jan, 15 2025 20:05

AN ULTRA-rare cuddly toy has sold for a whopping £640 after a fierce bidding war broke out on eBay. Racking up 40 bids, this fluffy companion became pretty popular on the auction site selling for far more than its retail value. If you've got the Bashful Imogen Jellycat Bunny in your cupboard, it's a special edition toy which could get you a fair bit of cash.

 [Girl hugging stuffed animals.]
Image Credit: The Sun [Girl hugging stuffed animals.]

Released in 2011, the pale pink bunny has curly hair with long floppy ears and is revered as one of the cutest of the Jellycats. The tiny toy has now attracted a big bit of attention online. The listing, posted on December 10, has received 40 bids since it was first put on the website.

 [Girl with broken arm playing doctor with stuffed animals.]
Image Credit: The Sun [Girl with broken arm playing doctor with stuffed animals.]

With tens of fluffy toy fanatics fighting to get hold of bunny, the price has soared up to an astonishing £640. Jellycat pieces range from around £25 to £40 so even to reach the hundred-mark is impressive. The toys have sky-rocketed in popularity recently and are often produced in limited quantities, meaning some are classified as "rare toys.".

 [Pink Jellycat Bashful Bunny sold for £640.]
Image Credit: The Sun [Pink Jellycat Bashful Bunny sold for £640.]

With very few Jellycats in each range, the cuddly toy becomes somewhat exclusive, and is highly sought after. As a rule of thumb, the rarer the toy, the higher its value. Toy expert and self-proclaimed Toycologist Peter Jenkins has kept tabs on which Jellycats are selling for the most money.

He said: "The Bashful Kara Bunny, a limited release in 2012, has become one of the hardest to find. “This has taken the floppy-eared cutey to values of £500 and above.”. These fluffy friends have become so desirable to toy-lovers that clips of them have accumulated billions of views on TikTok.

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