The campaign photos show Davidson in a series of photos that show off his body sans tattoos.
It’s honest work, and somebody’s gotta do it,” he says in the video, where he waits outside a dressing room and offers opinions and a listening ear as a lineup of anonymous women come in to try on clothes.
On Tuesday, Reformation unveiled their Valentine’s Day campaign with a special role for Davidson – the “official boyfriend”.
The campaign comes with a video, written and directed by Matthew Frost, with Davidson declaring: “I’m someone’s boyfriend and I take that seriously.”.
Pete Davidson has revealed his tattoo-free body in a new Valentine’s Day campaign for a lifestyle and clothing brand.
