Peter Jones and Dragons' Den judges left shocked at bizarre pitch as they ask: 'Did you actually just say those words?'
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Dragons' Den viewers have gone wild over an entrepreneur who pitched a five-star hotel for chickens as the 'queen' of the BBC show - but came away without any investors. Katriona Shovlin, 32, set up Hen Weekend Chicken Boarding from her home in Upchurch, Kent, in 2023.
![[Dragon's Den judge Peter Jones (pictured) burst into laughter after hearing Katriona's pitch and asked if she's 'clucking mad']](https://i.dailymail.co.uk/1s/2025/01/10/10/93950981-14269917-Dragon_s_Den_judge_Peter_Jones_pictured_burst_into_laughter_afte-a-19_1736505239006.jpg)
The chicken hotel, which also welcomes ducks but strictly no cocks, offers the 'underrated' pets all-you-can-eat food, bedding, and music on repeat throughout the visit - but according to her website the luxury stays cost £19.99 per hour. In addition to homing chickens when their owners go abroad, the poultry lover also offers a hen keeping course for beginners, costing £19.99.
![[The 32-year-old received praise on social media, with one calling her a 'queen' and another requesting the BBC to 'bring her back']](https://i.dailymail.co.uk/1s/2025/01/10/10/93950873-14269917-The_32_year_old_received_praise_on_social_media_with_one_calling-a-23_1736505239015.jpg)
Looking to scale up the unusual business because she believes that chickens 'deserve better', she pitched it to judges Sara Davies, Touker Suleyman, Deborah Meaden, Steven Bartlett, Peter Jones, and guest judge Joe Wicks in the show's latest episode. Despite the hotel's successes, including being full booked until 2026, she failed to convince the judges to invest in the business.
![[The unusual 'five-star hotel' based in Upchurch, Kent, offers soft bedding for the 'underrated' pets]](https://i.dailymail.co.uk/1s/2025/01/10/10/93950871-14269917-The_unusual_five_star_hotel_based_in_Upchurch_Kent_offers_soft_b-a-20_1736505239008.jpg)
But while the entrepreneurs found Katriona's idea to be unscalable, she secured a host of fans on social media, with one dubbing her the a 'queen'. Katriona explained: 'Hen weekend is an all-inclusive five-star hotel for hens and ducks. Katriona Shovlin (pictured), 32, has been dubbed a 'queen' by Dragon's Den viewers after pitching her hotel for chickens.
![[Hen and duck boarding costs £19.99 per hour, according to the Hen Weekend Chicken Boarding website]](https://i.dailymail.co.uk/1s/2025/01/10/10/93951553-14269917-Hen_and_duck_boarding_costs_19_99_per_hour_according_to_the_Hen_-a-22_1736505239014.jpg)
