Prince William and Kate Middleton announce collaboration with mental health charity to support farmers in their beloved Norfolk
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The Prince and Princess of Wales are teaming up with a mental health charity to support people in a place that has brought them solace during a difficult year; Norfolk. Prince William, 42, and Kate, also 42, are collaborating with Norfolk and Waveney Mind to boost mental health support and resources for rural and farming communities in the north west of the county.
![[Prince William , 42, and Kate, also 42, aim to boost mental health support for the rural and farming communities of Northwest Norfolk (pictured at Pant Farm near Abergavenny in 2022)]](https://i.dailymail.co.uk/1s/2024/12/20/12/93351753-14213755-image-a-1_1734698405449.jpg)
Norfolk has long been a place of comfort for the Prince and Princess of Wales, who often retreat to their residence of Anmer Hall on the Sandringham estate in the East Anglian region during the school holidays and when they want to take a break from public facing duties.
![[The royals will be co-funding a new pilot programme which will provide additional mental health support to communities in the area including, but not limited to, those living and working on the Sandringham Estate (pictured)]](https://i.dailymail.co.uk/1s/2024/12/20/12/93352155-14213755-image-a-4_1734698610736.jpg)
Notably, the extraordinarily intimate clip released by the Waleses when Kate announced she had completed chemotherapy was filmed in the woodland around Anmer Hall and also at Holkham Bay, where they also shot anniversary and Father's Day family photos.
![[The royals sat and spoke with a group of farmers who have benefitted from the support of Sam and Emily's charity]](https://i.dailymail.co.uk/1s/2024/12/20/12/75445195-14213755-The_royals_sat_and_spoke_with_a_group_of_farmers_who_have_benefi-a-5_1734698672424.jpg)
The royals will be co-funding a new pilot programme which will provide additional mental health support to communities in the area including, but not limited to, those living and working on the Sandringham Estate. The new pilot will have the potential to reach across the 1,500 strong community in Northwest Norfolk, nearly half of whom live on the Sandringham Estate.
![[Prince William and Kate talk to Emily Stables during their visit to We Are Farming Minds charity at Kings Pitt Farm in Hereford last year]](https://i.dailymail.co.uk/1s/2024/12/20/12/75444405-14213755-Prince_William_and_Catherine_talk_to_Emily_Stables_during_their_-a-6_1734698687874.jpg)
The pilot programme, which will last two years, will officially launch in 2025, and will provide two part-time roles including one Rural Mental Health Coordinator and one Counsellor. The announcement comes as evidence suggests a strong need for further mental health support for rural and farming communities across the UK.
![[During the visit, the royal couple met Sam and Emily Stables (pictured with Alfie and the royals), who started the mental health charity We Are Farming Mind three years ago]](https://i.dailymail.co.uk/1s/2024/12/20/12/75444399-14213755-During_the_visit_the_royal_couple_met_Sam_and_Emily_Stables_pict-a-7_1734698696160.jpg)
