Reed's Big Give charity raises record £45m The Big Give, a Christmas charity led by recruitment boss James Reed, has surpassed Children In Need and Comic Relief as 2024's largest fundraising.
James Reed, head of employment agency Reed, said: 'The record amount was raised despite many people still being squeezed by the cost-of-living crisis.
Scooter Claus: Recruitment boss James Reed is celebrating a huge haul.
The haul included £20 million in 'matching funds' by philanthropists, foundations and companies, which promised to match contributions from ordinary donors.
'We had hoped to beat last year's record total, but to do so by such a margin is extraordinary.
