Revealed: Man United's £900m Adidas deal could be TERMINATED by sportswear giants if club fails in basic objective - just 18 months after signing it
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Manchester United risk losing their £900million kit sponsorship from Adidas if they fail to achieve a minimum objective this season. The decade-long sponsorship was announced in July 2023 and is the biggest kit deal in the history of the Premier League.
![[They would be able to halve their payments for a year before the sponsorship stops completely]](https://i.dailymail.co.uk/1s/2025/01/01/23/93659337-14242571-image-a-20_1735773430064.jpg)
United's haul of £90m per season dwarves that of their rivals and sees them continue a historic partnership with the German brand, but it could end in tears. They sit 14th in the Premier League and, after five losses in six games, are starting to look over their shoulders.
![[Ruben Amorim admitted his side are in a relegation battle after the 2-0 defeat by Newcastle]](https://i.dailymail.co.uk/1s/2025/01/01/23/93659377-14242571-image-a-21_1735773534877.jpg)
Manager Ruben Amorim conceded that the Red Devils are in a relegation battle after they lost 2-0 to Newcastle at Old Trafford on Monday night - and that's the problem. United's agreement with Adidas stipulates that the brand can halve their payments in the event of relegation and terminate it with a year's notice.
![[United have lost five of their last six Premier League games - and three on the bounce at home]](https://i.dailymail.co.uk/1s/2025/01/01/23/93659455-14242571-image-a-22_1735773689978.jpg)
Adidas could cancel their £900million Man United sponsorship if the club are relegated. They would be able to halve their payments for a year before the sponsorship stops completely. Ruben Amorim admitted his side are in a relegation battle after the 2-0 defeat by Newcastle.
'Adidas may reduce the applicable payments for a year by 50% if the men’s first team is not participating in the English Premier League during that year,' the club's annual report up to June 30 2024 reads. 'In addition, Adidas may terminate the agreement by giving one full-season’s notice if the men’s first team is relegated from the English Premier League or if it is otherwise determined that the men’s first team shall not be participating in the Premier League or the top English league.'.
