River Island collabs with photographer Joe Horner to launch stunning floral fantasy occasionwear

River Island collabs with photographer Joe Horner to launch stunning floral fantasy occasionwear

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River Island collabs with photographer Joe Horner to launch stunning floral fantasy occasionwear
Author: Emma North
Published: Jan, 10 2025 09:39

Get ready to turn heads at your next big event because River Island has just dropped its most enchanting collection yet. In an exciting collaboration with photographer Joe Horner, the iconic high-street brand has just unveiled a floral fantasy occasionwear line that’s both bold and romantic.

 [Image of Blue Floral Print Plisse Maxi Dress from River Island]
Image Credit: Metro [Image of Blue Floral Print Plisse Maxi Dress from River Island]

Visual artist, Joe, known for his incredibly beautiful floral prints, which have been used in campaigns for top brands like Max Mara, Cos and Zara, shared where his love of flowers came from and how this inspired the high-street collection: ‘I grew up with my mum, an avid gardener, and spent hours in the garden as a kid. I was obsessed with flowers, bugs, and just being surrounded by nature – it all started there.’.

 [Image of Beige Flower Trim Heeled Perspex Sandals]
Image Credit: Metro [Image of Beige Flower Trim Heeled Perspex Sandals]

But, why do we all love florals? ‘I think fashion loves florals because they bring so much joy and beauty, even though they’re not essential. They add vibrancy and a sense of nature, making things feel fresher and more expressive. It’s why florals never really go out of style,’ he added.

What can you expect from the collab? Well, the 19-piece collection has been designed with special occasions in mind. Think gorgeously floaty dresses, chic tailored sets and a couple of cute accessories in a range of ice-cream pastel hues and bold prints – all of which are suitable for weddings, the races or a spring garden party.

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