River Island collabs with photographer Joe Horner to launch stunning floral fantasy occasionwear
River Island collabs with photographer Joe Horner to launch stunning floral fantasy occasionwear
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Get ready to turn heads at your next big event because River Island has just dropped its most enchanting collection yet. In an exciting collaboration with photographer Joe Horner, the iconic high-street brand has just unveiled a floral fantasy occasionwear line that’s both bold and romantic.
Visual artist, Joe, known for his incredibly beautiful floral prints, which have been used in campaigns for top brands like Max Mara, Cos and Zara, shared where his love of flowers came from and how this inspired the high-street collection: ‘I grew up with my mum, an avid gardener, and spent hours in the garden as a kid. I was obsessed with flowers, bugs, and just being surrounded by nature – it all started there.’.
But, why do we all love florals? ‘I think fashion loves florals because they bring so much joy and beauty, even though they’re not essential. They add vibrancy and a sense of nature, making things feel fresher and more expressive. It’s why florals never really go out of style,’ he added.
What can you expect from the collab? Well, the 19-piece collection has been designed with special occasions in mind. Think gorgeously floaty dresses, chic tailored sets and a couple of cute accessories in a range of ice-cream pastel hues and bold prints – all of which are suitable for weddings, the races or a spring garden party.