Last year, shoppers in Cleethorpes spent over 20 per cent more per bouquet on their loved ones than they did for the same event in 2023.
"What makes their new accolade even more impressive is that they have come top for buying their loved ones beautiful bouquets all year round - not just on Valentine’s Day.".
Overall, Brits are buying more top of the range blooms - with demand up 25 per cent on 2023, according to Tesco.
Shoppers, there, spend an average of nearly £9 on top quality blooms - 70 per cent above the national average.
The locals in Cleethorpe buy 15 per cent more top of the range Finest flowers than Gillingham in 10th.
