Sainsbury's shoppers desperate to try 'intriguing' product – but don't know how to use it
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A new cinnamon flavoured product has caught shoppers’ attention – but some are a bit confused as to how to use it. Cinnamon is a widely-used spice that brings an aromatic warmth to a variety of dishes, and it’s phenomenally popular in sweet treats like donuts, biscuits, rolls, buns and more. It’s even a hit ingredient in some cocktails.
Sainsbury’s has gone a step further to provide the delicious spice after stocking an item unexpectedly flavoured with cinnamon – butter. Created by British brand All Things Butter, which aims to provide “chef quality everyday butter” to the masses, the Cinnamon Bun Butter has already gone down a storm among shoppers.
It was spotted in Sainsbury’s by devoted food and snack account, New Foods UK, though it is also available to purchase at Asda and via Ocado. At Sainsbury’s, it’s available for £2.95 for a 125g slab. New Foods UK has amassed a dedicated following on social media, with 370K followers on Instagram all keen to catch a glimpse of the latest sweet treats, snacks and more seen in supermarkets and other stores across the country. The account often offers reviews and product updates, too.
But it was the cinnamon butter that got people talking this time. In a recent post shared on Instagram, the food account uploaded an image of the butter and simply captioned it: “Cinnamon Bun Butter spotted at @sainsburys”, adding a shocked face emoji alongside a heart eyes emoji.
The post racked up more than 3,100 likes in less than 24 hours, with shoppers flocking to the comments section to share their thoughts. One popular reply showed one person’s confusion over the product: “I love the idea of this... but I want to know... what do I put this on/in?”.
