Shirt brand behind some of football's most iconic kits goes BANKRUPT - and set to end all partnerships after financial collapse
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Le Coq Sportif have reportedly filed for bankruptcy - and ended all partnerships as a result. The French brand is one of the most iconic names in sportswear having sponsored a number of big nations and clubs over the years. However, it is now on the verge of a financial collapse after being placed under judicial restructuring proceedings by the Paris Commercial Court, as per the Sun.
![[The brand also sponsored Aston Villa as they won the European Cup in 1982]](https://i.dailymail.co.uk/1s/2025/01/21/16/94355855-0-image-a-15_1737478701690.jpg)
Parent company Airesis said: 'Le Coq Sportif is relying on this procedure to respond to the challenges facing the brand while protecting its 330 employees and hundreds of indirect jobs.'. Le Coq Sportif received an emergency £10.5million loan from the government in 2023 after struggling in recent years.
![[Manchester City's kits were produced by Le Coq Sportif from 2007 to 2009]](https://i.dailymail.co.uk/1s/2025/01/21/16/94355095-0-image-a-16_1737478732337.jpg)
They have also been in a legal battle with the French Rugby Federation over an alleged £4.5m unpaid sponsorship fees. The brand also sponsored Aston Villa as they won the European Cup in 1982. Manchester City's kits were produced by Le Coq Sportif from 2007 to 2009.
Before the rise of the likes of Adidas, Nike and Puma, Le Coq Sportif held a large space in the world of kit manufacturing. The brand produced iconic kits in the 1980s Chelsea, PSG, Santos and Aston Villa, who won the Champions League under the Le Coq Sportif brand in 1982.
The most memorable of all was the sky blue and white strip Diego Maradona wore when he produced the infamous 'Hand of God' on route to winning the 1986 World Cup. Le Coq Sportif took over English football in the 1990s having sponsored the likes of QPR, Sheffield United and Bournemouth - and even made kits for Manchester City and Stoke in the late 2000s.
