But too much noise reduction can make your TV's picture look way too soft.
That's true even if you're plugging in a Fire TV Stick, watching via an app like Netflix or Amazon Prime Video, or just watching regular telly.
If you want to make sure your telly looks as good as possible, there are some features you'll want to take a look at.
It's a little bit like Vivid in that it's trying to make the picture look better.
But cinema fans say it's rubbish, makes films look like TV soaps, and should be switched off.
