SIMON JORDAN: The European Super League is inevitable. Here's who should be in it this time

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SIMON JORDAN: The European Super League is inevitable. Here's who should be in it this time
Published: Jan, 22 2025 17:00

Parts of the current Premier League table look unusual and, if I am honest, pleasingly so. Nottingham Forest are in a Champions League position having spent most of the Premier League era on the outside looking in. By a strange quirk, the four teams with the smallest average crowds – Bournemouth, Brentford, Crystal Palace and Fulham – are all above the three teams with the largest; Manchester United, West Ham and Tottenham.

 [The first attempt at a European Super League was quickly shut down by a fan backlash]
Image Credit: Mail Online [The first attempt at a European Super League was quickly shut down by a fan backlash]

It may not last. Come the end of the season, I’d expect heavyweights Liverpool, Manchester City, Arsenal and Chelsea to make up the top four and the trophies to be shared out between the normal suspects. But even though I’ve been brought up to understand sport is about winning and losing, it’s brilliant to see the underdogs have their day. In part because a competitive league is a great thing for the ultimate wellbeing of the Premier League, even if the product is primarily sold around the world by those clubs regarded as the ‘Big Six’.

 [Andrea Agnelli (left) is talking up the prospect of bringing relegation into the Super League]
Image Credit: Mail Online [Andrea Agnelli (left) is talking up the prospect of bringing relegation into the Super League]

While advertisers and broadcasters aren’t placing their investments to screen matches like Fulham vs. Brentford globally, you do want the outliers to challenge the orthodoxy. Nottingham Forest have been the surprise success story of the season as they sit third.

 [Tottenham fans believe that chairman Daniel Levy and owners ENIC are holding them back]
Image Credit: Mail Online [Tottenham fans believe that chairman Daniel Levy and owners ENIC are holding them back]

The first attempt at a European Super League was quickly shut down by a fan backlash. It’s brilliant for fans of those less traditional clubs, and we can also add Brighton into that list, to see them thrive by proper organisation, innovative recruitment policies and excellent managers. Notably, Bournemouth and Fulham are both owned by Americans and have Iberian coaches. They’re not short of a bob or two either. It’s been a very good formula for them.

 [Fulham are on the rise - but their fans must remember what has been achieved]
Image Credit: Mail Online [Fulham are on the rise - but their fans must remember what has been achieved]

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